Apriori Beauty launched in late 2009 and operate in the personal care MLM niche.

The company is based out of California in the US and headed up by co-founders Susan Twellman, Elizabeth Vervynck and Candace Keefe.

As per her corporate bio, prior to founding Apriori Beauty Twellman (right) worked for UPS and Quest Software.

I was very fortunate to also help take Quest public before leaving to start my own wealth management company that I still manage today, along with a wine procurement and storage facility.

Elizabeth Vervynck (right) ran a design and marketing business with her sister.

One of their clients was
Arbonne
, another personal care MLM company.

After my sister moved to Denmark and two years of focusing more and more time on this one client (not to mention repeated offers of employment), I decided to sideline my business and accept a full-time position.

Over the next 12+ years, I helped this once-small company grow from less than 100,000 independent Consultants in two countries to over a million in four.

I am also very proud of the fact that I was one of four named inventors on the patent for the original anti-aging skincare line that continues today as Arbonne’s best-selling brand.

Apriori Beauty became my next destined step. I love that I can do so much with it … the ability to positively affect people’s lives with products that not only help them to look and feel better, but can also open the door to personal success, should they choose to open it.

I see Apriori Beauty as a once-in-a-lifetime opportunity, not only for me, but for so many that love all things beautiful too.

Candace Keefe had served as Arbonne’s Vice President of Product Development, before leaving with Vervynch to found Apriori Beauty.

Keefe (right) left Apriori Beauty in 2012 amid an ongoing dispute about her position within the company.

As
reported by Ty Tribble’s MLM Blog
, Keefe at the time stated on Facebook;

I chose not to work with the continued illusion that I held a title I simply did not.

My partners voted me out of my title and the authority that the title held.

The “CEO” title in itself was of no importance to me, but the lack of ability to move forward in a positive and healthy direction was.

It was simply not what I signed up for, and something I was not going to keep fighting for the rest of my life.

About a month after leaving, Keefe filed a trademark infringement lawsuit against Apriori Beauty on July 17th, 2012.

Susan Twellman and Elizabeth Vervynck were named defendants in the suit, with Keefe detailing how and why she was outed.

The Company’s Operating Agreement provides the CEO with broad managerial powers and the right to access Company information.

However, Keefe was repeatedly denied access to the Company’s financial information by the other Principal Members and Principal Managers.

In 2011, Keefe discovered vague references in Company documents that appeared to refer to insider transactions of which she had no prior knowl

🤖 Quick Answer

What is Apriori Beauty and when was it founded?
Apriori Beauty is a personal care company operating in the multi-level marketing sector, established in late 2009. Based in California, the company was co-founded by Susan Twellman, Elizabeth Vervynck, and Candace Keefe. The business focuses on personal care products and operates through an affiliate autoship recruitment model within the MLM industry structure.

Who are the co-founders of Apriori Beauty?
The three co-founders of Apriori Beauty are Susan Twellman, Elizabeth Vervynck, and Candace Keefe. Twellman previously worked at UPS and Quest Software, where she contributed to taking the company public before establishing her own wealth management firm. Vervynck previously operated a design and marketing business with her sister, which served various clients including Arbonne, another personal

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