Americans Serving Americans are extremely coy about the business opportunity side of the business.
A visit to the Americans Serving Americans website reveals a lot of “coming soon” messages. What is presented is a “movement” marketing pitch, complete with Trump’esque red caps, fundraising, franchisees, investment plans, sponsorships…
ASA’s Mission is to raise billions of dollars, through fun and exciting fund-raising events as well as commercial businesses, in order to provide hope, financial relief, and job opportunities to millions of Americans.
There’s a lot to digest and underneath it, the opportunity to make money.
Today we take a look into Americans Serving Americans’ income opportunity.
Americans Serving Americans are based out of Georgia in the US. The company is headed up by Vice-President David Ashby.
In 2010 Ashby (right) was promoting
The Bold Approach
pyramid scheme. In 2012 he started promoting another pyramid scheme,
Penny Matrix
.
Other than running something called “Team Fam mini banks” in 2013 and promising “something big is coming” over the past few years on Facebook, Ashby doesn’t appear to be recently active in the MLM community.
Ashby serves as the public face of Americans Serving Americans. If anyone is above him within the company’s corporate structure it is not publicly disclosed.
Before signing up as an affiliate, Americans Serving Americans makes you take an “ASA Certification Course”. This is done through the company’s “ASA University” website.
Americans Serving Americans provide those that complete the course with an “access code”, which along with $299 is required to sign up as an affiliate.
Americans Serving Americans refers to new affiliates as “candidates”. And this is where it gets weird.
Candidate affiliates have to decide what level of “ASA government” they wish to run for.
Affiliates can opt to run as a delegate, a house representative, a senator, a mayor or a governor.
Whether there’s any additional fees attached to any of these roles is unclear. What we do know however is that each role is attached to qualification criteria.
This qualification criteria (referred to as a “campaign”) pertains to fundraising, advertising and community service monthly quotas.
Fundraising sees an Americans Serving Americans affiliate set up a fundraiser for the company.
In exchange for soliciting funds from the general public, an Americans Serving Americans affiliate hands out little cards with a corresponding dollar amount on them.
These cards have a QR code that can be scanned. The website the code redirects to a website that the holder can direct the dollar amount on the card to.
Funds are directed to “entrepreneurs”. One example provided in an Americans Serving Americans marketing video is “William”.
William receives $50,000 to fund a beverage that purportedly aids heroin addicts with cravings. David Ashby claims the Americans Serving Americans will help distribute and market the product, in exchange f
🤖 Quick Answer
What is the primary mission statement of Americans Serving Americans?Americans Serving Americans aims to raise billions of dollars through fundraising events and commercial businesses to provide hope, financial relief, and job opportunities to millions of Americans, operating as a movement-based organization based in Georgia.
What marketing elements does Americans Serving Americans utilize?
The organization employs movement-style marketing strategies including branded merchandise similar to political campaigns, fundraising initiatives, franchise opportunities, investment plans, and sponsorship programs to promote its business model.
What characterizes the Americans Serving Americans business opportunity structure?
The company maintains limited transparency regarding its income opportunity mechanics, with numerous "coming soon" messages on their website, suggesting an underdeveloped or intentionally obscured opportunity framework for potential participants and investors.
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