Greg Gunderson, identified as the CEO of American Dream Nutrition, has a history in network marketing, previously leading New Century Life and TriUnity International. Despite this, the American Dream Nutrition website offers no public details about its ownership or management. The site only states the company's founding on "Christian principles and values," promising product quality, income potential, and customer service.

Further investigation reveals Gunderson's past involvement. His TriUnity company profile mentions he launched an earlier entity, also named American Dream Nutrition, in the late 1990s. This earlier firm, according to the profile, recruited thousands of autoship distributors through a direct mail system and operated successfully across America and Canada for years.

The current American Dream Nutrition website claimed a "pre-launch" status in March 2012. This timeline clashes with the TriUnity profile's assertion that Gunderson's "American Dream" has been a "long-running successful MLM company" since the late 1990s. The domain for the current entity, americandream4me.com, was registered on February 26, 2011, with private registration information.

American Dream Nutrition markets three primary products for commission. ThinMagic Ultra, a "weight management super pill" made with Glucomannan fiber, Caralluma, Cha de Bugre, and Fucoxanthin, sells for $49 per month. Get Juiced, a supplement described as containing "107 organic & natural ingredients," costs $59 monthly. The company also offers a product called Clear Hear.