Kester Albo, co-founder and CEO of Amate Life, filed a trademark for the company's name in October 2011, securing its grant in June 2012. The health and wellness multi-level marketing firm operates from Maryland, specializing in nutritional supplements.
Mileddi Albo, Kester Albo's wife and the company's other co-founder and President, lists her involvement with Amate Life dating back to February 2011 on her professional profile. Records show no prior information linking either Kester or Mileddi Albo to executive roles within the multi-level marketing industry before Amate Life. This suggests Amate Life marks their initial venture at the executive level in the sector.
Amate Life offers a product line promoted with claims for fat burning, weight loss, detoxification, and bodily nourishment. Products include Life Shake at $66.99 per tub for 30 servings, Fat Burner Plus for $35.99 (30 capsules), Bedtime Workout for $39.99 (30 capsules), Miracle Moringa for $39.99 (30 capsules), and Brain Energy for $35.99 (30 capsules). A 15 Day Detox is available for $39.99.
The company also sells product combinations. The "Get in Shape Basic" package, which includes a customized nutritional program, costs $133.99. The "Get in Shape Total" package is priced at $199.99, marketed with the claim it will "turn your body into a fat burning furnace." A twin pack of the "Get in Shape Total" is offered as "Get in Shape Double" for $386.99. A monthly customized nutritional program, separate from product packages, costs $34.99.
The Amate Life compensation plan centers on product volume, paying affiliates through upfront bonuses, residual commissions via a unilevel structure, and shares in volume-based bonus pools. To qualify for commissions, an Amate Life affiliate must maintain a monthly $99 autoship order or generate $200 in Business Volume (BV) from retail or personal consumption each month. Amate Life states that for most products, the BV matches the distributor price, which represents a 25% discount from the stated retail prices.
Retail commissions are paid on all Amate Life products, including orders from preferred customers who receive a 15% discount. In an affiliate's first month, the company pays 25% of the BV generated. After the initial month, retail commissions are tiered based on monthly retail BV: 10% for 0-200 BV, 15% for 201-500 BV, 20% for 501-1000 BV, 25% for 1001-2500 BV, and 30% for over 2500 BV.