Tapas Rai registered the 'allhitdeals.com' domain on November 20, 2011, listing an address in New Delhi, India. The All Hit Deals website provides this same Indian address, but offers no information on who owns or runs the business. Rai's specific role and connection to All Hit Deals remain unclear.
The company markets itself as a deal aggregator. It claims to do "all the hard work," presenting users with "the best of the deals on the internet at one single place." This setup aims to spare users hours of research.
All Hit Deals does not sell its own products or services. Instead, it markets items from "third-party esteemed vendors" who then manage all product sales. Membership is the only direct purchase from All Hit Deals.
The compensation plan revolves around a points system. All Hit Deals does not specify the monetary value of a single point. Free users join at no cost and earn points by viewing daily deals, which yield 0.25 to 2 points per deal. They also earn 5 points for their first two recruited members, then 1 point for each of the next ten.
Pro users pay 7000 INR annually, approximately $126 USD. They receive 50 points randomly up to three times a week just for logging into their account. Viewing daily deals earns them 7 to 15 points per deal, with a guaranteed minimum of 11 deals to view daily. Recruiting new Pro users yields 700 points per recruit.
Pro users also participate in a binary compensation structure. This places the member at the top, with two direct membership positions below forming the start of two binary teams. These teams branch out into new positions. All Hit Deals pays 700 points for each "pair" found daily. One pair consists of one new member from the left binary team and one from the right.
All Hit Deals presents itself as a deal aggregator. The reliance on recruitment for point generation, combined with the lack of transparency about ownership and point value, suggests a multi-level marketing scheme. Pro membership costs 7000 INR per year.