Rodney Brace operates All Teamed Up from Newfoundland, Canada, offering internet marketing multi-level marketing services. The company's core business involves affiliates purchasing $25 matrix positions. Brace identifies himself as the sole proprietor of Top Dog Advantage Inc., the entity behind All Teamed Up.
Top Dog Advantage Inc. began operations in 1999 and incorporated in 2007. Brace states his firm has developed software and services for several years, also marketing products from other companies. The stated goal has always been to create and promote offerings that aid home-grown businesses and entrepreneurs. The company recently decided to package its products to be cost-effective for consumers while remaining profitable.
From 2001 to 2008, Top Dog Advantage worked with companies and individuals to brand their email communications. This service was suspended in March 2008 to focus on newer technologies.
All Teamed Up sells no retailable products or services directly. Instead, affiliates market the $25 matrix positions. Each position bundles a series of products, all sourced from Rodney Brace's software company, Top Dog Advantage.
One bundled product is a video email postcard system, reportedly created in 2011. A "video app system" called Vappsy also comes with the package, launched under Top Dog Advantage in April 2013. The Website Communicator tool, released in March 2008, is another offering. Brace claims this software helps website owners "humanize a Website." An audio video conference system, released in January 2010, uses Flash and requires no download. The bundle also includes "Top Dog Academy" and a product for which no details are provided.
The All Teamed Up compensation plan centers on affiliates buying $25 matrix positions. These purchases enter them into a series of six 3x2 matrices. An affiliate sits at the top of a matrix, with three positions directly beneath them on level one. These three positions then branch out to another three positions each on level two. Affiliates fill matrix positions through monthly $25 purchases. Positions can be filled through direct purchases by affiliates.