Ads Profit Reward began operations in late 2012. The company stated its management consisted of "a team of international marketers with over 50 years of proven experience." However, it never disclosed the names of individuals actually running the scheme.
A company roster listed Tatiana Toganel, Miriam Bello, Victor Rival, Munir Jannedy, and LeAndra Hammond as "team" members. No executive structure was ever made public. Tatiana Toganel had previously been involved with Huge Yield, a recruitment pyramid that quickly failed. She also appeared in Ultamex, another venture that continues to operate by relying on continuous recruitment to generate payments.
Ads Profit Reward sold no products or services to external retail customers. Its penny auction and advertising services were available solely to affiliates who